Hi, I’m Danni!

I’m a curious bug who’s not satisfied with the status quo. I’m always asking ‘why do we do this?’ and ‘how could this be better?’ and ‘what if it was different?’. I have a passion for creating solutions for startups and small business owners and a knack for improving interconnected systems. Business is the key to the social change we so desperately desire and need — let’s work together to create a business system that works best for you now and in the future.

Operations & Strategy

Scrum Master - Product Operations Manager - Agile Coach - Product Manager - Customer Support Specialist - Technical Documentation Specialist

  • Product Management, Enterprise Software, Customer Interview, Business Intelligence, Communication, Customer Satisfaction (Voice of Customer), Stakeholder Management, Enablement

  • Product Development Life Cycle, Agile/Scrum/Kanban/Lean, User Stories, Product Requirements, Project Management, Prioritization, Product Road Mapping, Research & Analysis

  • Customer Journey Mapping, A/B testing, Wireframes, Prototypes, Design Thinking, Quantitative & Qualitative Data Analysis, Design Systems

  • Jira, Miro, GoogleSuite (Docs, Sheets, Slides, Meet), Confluence, Zoom, Slack, Mixpanel, Heap, Pendo, Sigma Computing, Excel, Looker, Retool, HTML, CSS, JavaScript, FullStory

Skills

  • Stocktwits | NY, NY November 2022 - June 2023

    • Led end-to-end development, release, and post-release iterations of agile scrum implementation focused on improving speed, transparency, and quality for Series B B2C FinTech providing social media communication for trading and investing

    • Led user interviews and collaborated with scrum teams and senior leadership team (SLT) to understand, gather, and prioritize stakeholder pain points, define the strategy and roadmap for, and processes to track and improve speed, visibility, and quality in the organization’s agile transformation

    • Integrated company strategy, qualitative research and quantitative analysis into product requirements and wrote epics and features in support of the defined agile transformation roadmap, working with partners to prioritize agile training and coaching for requirements gathering and stakeholder management across all scrum teams

    • Coached a team of Product Managers (PMs) and Product Designers (PDs) in coordinating the product delivery process by creating templates for gathering customer insights, writing product requirements documents and user stories, and presenting learnings and progress with stakeholders via product demos and quarterly roadmaps

    • Worked closely with scrum teams to maximize efficiency of end-to-end development time and increase frequency and quality of releases by scaling Jira workspace set up and creating clear, actionable documentation on agile scrum best practices leading to more frequent, better communicated, and higher quality value delivery for customer retention

    • Attended and facilitated all team scrum ceremonies, coaching on scheduling, efficient meetings, remote team collaboration strategies, and evangelizing the purpose and importance of the agile framework and scrum methodology to organization and SLT

  • Teachable | NY, NY July 2021 - October 2022

    • Led end-to-end development, release, and post-release iterations of technology and product development process and tool enhancements to scale the Product org within a series A B2B2C in the EdTech Industry allowing independent business owners to create and sell knowledge products online (e.g. courses, coaching, digital downloads)

    • Used RASCI framework to help PMs appropriately identify and consult stakeholders, leading to more user feedback being incorporated into product decisions and more cohesive customer communication, resulting in a 20% increase in NPS in one quarter

    • Partnered closely with the 2-4 engineering and design teams to create, maintain, and prioritize a backlog of user stories by building a product feedback process, ticket tagging taxonomy, spreadsheet, dashboard and Voice of Customer digest to aggregate customer feedback and metadata, used to share weekly customer insights leading to cohesive roadmap planning and organizational alignment over two quarters

    • Attended and facilitated all Scrum ceremonies, specifically a cross-company Global Tax initiative involving product and development teams and SLT which fostered clearer communication about project requirements, risks, and blockers

    • Translated customer needs into product requirements by leveraging new product feedback process and artifacts into user stories with clear acceptance criteria enabling “quick-win” Enrollment Caps feature that drove $3.5M revenue in one quarter

    • Worked closely with Marketing team to identify personas, core positioning and value proposition for the product and interacted with cross-functional teams to increase unified go-to-market messaging on Enrollment Caps feature, leading to more cohesive customer-facing messaging and 75% of adoption goal reached within two weeks of release

  • Teachable | NY, NY June 2019 - July 2021

    • Led end-to-end development, release, and post-release iterations of support and fraud process enhancements focused on managing risk within series A B2B2C EdTech Industry allowing independent business owners to create and sell knowledge products online (e.g. courses, coaching, digital downloads)

    • Performed quantitative and qualitative research through engaging directly with customers to understand user behavior, gather feedback, and validate hypotheses, to identify product opportunities and prioritize an impactful roadmap to deliver an MVP experience for product-led onboarding that decreased time-to-first-sale by 40%

    • Managed well-crafted communication for various internal and external audiences including engineering, design, marketing, and other key stakeholders by creating training and support documentation for the page editor 2.0 release and maintenance that increased user sales by 22%

    • Became a subject matter expert on the platform and collaborated with a wide variety of virtual teams to align on strategy and develop a delivery roadmap for MVP of product-led onboarding via extensive cross-group coordination and very strong communication and partnership skills, leading to on-time release of product-led onboarding feature

    • Led the team in effective decision-making across a range of complex issues including budget, scope, design, technical architecture, and development process by proactively managing risk to projects and the long-term solution roadmap by creating a risk calculator to decrease fraud and prevent chargebacks and ensure a durable impact on long-term client success

    • Conducted market research to identify market opportunity and refine positioning for MVP of Page Editor 2.0 by creating user personas, leading to unified product messaging

  • SAS Institute, Inc. | Cary, NC July 2008 - December 2009

    • Provided editorial support for JMP Genomics Instruction Manual and software

Professional Experience

Learning & Development

English Language Instructor - Instructional Designer - Translator/Interpreter/Transcript Editor

  • Learning Sciences, Instructional Design, Training Delivery & Facilitation, Technology Application, Knowledge Management, Career & Leadership Development, Coaching, Evaluating Impact

  • Business Insights, Consulting & Business Partnering, Organizational Development & Culture, Talent Strategy & Management, Performance Improvement, Change Management, Data & Analytics, Future Readiness

  • Communication, Emotional Intelligence & Decision Making, Collaboration & Leadership, Cultural Awareness & Ethical Behavior, Lifelong Learning

  • Articulate 360, Adobe Captivate, Miro/MindMeister, Prezi, Canva, Figma, Camtasia, Audacity, Kahoot, SurveyMonkey, Google Workspace/Microsoft 365/iWork, Trello, Zoom, Slack

Skills

  • Wake Technical Community College | Raleigh, NC July 2023 - present

    • Create and implement lesson plans for adult learners of english as a second language to teach academic and career and college readiness

  • Melodic Minors | Durham, NC December 2017 - Mar 2020

    • Create and implement lesson plans for babies and toddlers age 0-5 years to teach music theory and appreciation, as well as kindergarten readiness skills, including listening and following directions, communication, memorization, number recognition and counting, letter recognition (names and sounds), STEAM concepts, and self-regulation

  • Wake Technical Community College | Raleigh, NC January 2017 - April 2017

    • Create and implement lesson plans for adult learners of english as a second language to teach academic and career and college readiness

  • 3PlayMedia | Boston, MA September 2015 - January 2017

    • Subtitle, Edit, or Translate audio/video/text from various fields and topics from English/French into English using company standards

  • Self-Employed | Dieuze, France October 2011 - May 2012

    • Create and implement lesson plans for adult student

  • Charles Hermite Middle and High School | Dieuze, France October 2011 - May 2012

    • Assist to create and implement lesson plans for students ages 11-21

  • HR Directions | Raleigh, NC February 2010 - October 2011

    • Supervise telephone interviews on behalf of government agencies

    • Perform individual evaluations

  • Self-Employed | Chapel Hill, NC January 2009 - December 2009

    • Create and implement lesson plans for Intro to Linguistics students

Professional Experience

Education & Certifications

  • Scrum.org Feb 2023

    The Professional Scrum Master (PSM I) certification validates your knowledge of the Scrum framework, the Scrum Master accountabilities and how to apply Scrum.

    PSM I is recognized by the industry as a certification that demonstrates a fundamental level of Scrum mastery. As a PSM I certification holder, you have proven that you understand Scrum as described in the Scrum Guide and how to apply Scrum in Scrum Teams. PSM I holders have a consistent terminology and approach to Scrum.

  • Association for Talent Development June 2020

    Design and develop outcome-based learning using proven instructional design approaches, practical models and templates, and an iterative process that considers learner and stakeholder input.

  • Univ. of NC - Chapel Hill May 2015

    The Department of Romance Studies is a diverse, plurilingual academic unit that engages in research and the study of French, Italian, Portuguese, and Spanish.

  • Univ. of NC - Chapel Hill May 2015

    Linguistics is the science of human language. From the individual level to the social, language permeates our experiences and human interactions. Language enables us to communicate with people around us, to listen to our neighbors, and we learn new languages to cross boundaries, to forge new connections both locally and on a global scale.

    At Carolina we provide students with the tools to analyze the languages of the world and the languages and dialects spoken in our state. We offer courses in formal grammar, sentence structure, sound patterns and meaning, computational linguistics, language acquisition and sociolinguistics, and more. We offer an Undergraduate Major and Minor, an MA in Linguistics, and students can pursue a Ph.D. in Hispanic Linguistics in conjunction with Romance Studies.